The Appeal of Paper Packaging

Paper and cardboard packaging has gained popularity as brands aim to reduce plastic use and communicate sustainability.

What Paper Gets Right

• Renewable and biodegradable Paper is derived from renewable resources and decomposes more easily than plastic.

• Lower perceived environmental impact Consumers often associate paper with eco-friendliness and minimalism.

• Strong branding potential Paper offers a natural, premium look and is ideal for outer packaging and solid products.

  
  

The Real Challenges of Paper in Cosmetics

• Poor resistance to moisture and oils Many cosmetic products—especially creams, balms, and deodorants—contain oils or water that can soak into paper.

• Limited barrier properties Paper alone cannot effectively protect products from oxygen, humidity, or microbial contamination.

• Durability issues Paper packaging can dent, tear, or lose shape with repeated use or exposure to humid environments like bathrooms.