top of page


Get to Know Us

Beauty Made Easy is a Danish brand, founded in 2014 by Terje Munck and her daughter Katrine. ” I started in a low key to try some of the products and concepts on some of the test markets. I needed to find my love, passion and fun in my business life and the confidence to say: This is who we are, this is what we do and we are utterly honest and passionate about it. I knew what my end goal was, but the roadmap was still to be drawn.

We make small everyday beauty essentials that can be in a makeup bag, handbag or pocket. 


We do small stuff, but have big thoughts.


In a couple of years, when we talk about our brand, I want to be able to say words like: sustainable, biodegradable, obviously natural, and ecological. Use of plastic containers in our products will be minimised or totally left out and each part of our products can be reused, recycled or composted.


Our journey has just begun and I do hope we will be able to encourage, inspire, share love and passion and give back when the time comes”. 

Sustainable ethos

Numerous beauty brands in the market use plastic containers, so why add to the plastic waste? We strive to be unique by using plastic-free paper tube containers sourced from sustainably managed forests in Scandinavia. We are committed to continuously exploring new ways to improve and innovative products to our customers during these exciting plastic-free times.

Bold & fun

As a message to all young girls and women out there, we want to emphasise the importance of embracing your boldness, colourfulness, and courage. It takes a lot of bravery and ambition to stand out from the crowd, but we encourage you to do so. Don't just blend in, be confident in who you are and let your unique qualities shine.

Natural origin ingredients

At our company, we believe that the quality our products is of utmost importance. That's why we take great care in sourcing the ingredients for our products to guarantee their superior quality and gentle effect on your skin and lips. Our product range includes a variety of options to suit your preferences, including vegan, fragrance-free, and organic or natural ingredient-based products.

Value for money

Our goal is to provide affordable and accessible sustainable options. Choosing plastic-free beauty products shouldn't break the bank. As an entrepreneur, it's important to remember that success is not just about financial gain, but also about passion and sharing that passion generously.

If you’d like more information about our products, get in touch today.

bottom of page